The Project Proposal is the initial document used to define an internal or external project. The proposal includes sections such as title, start and end dates, objectives and goals, requirements, and a descriptor of the proposed solution.
The project proposal functions as the working document between the agency and the client before a potential initiation of the project. Thus, the project proposal is used to define the objectives and requirements of a project for the external party. For the internal party, it is a method to analyze the feasibility and profitability of the project.
Writing a successful project proposal requires being on the same page with the clients and wearing their shoes for a moment. You need to think like them and figure out exactly what they want to achieve with the project.